What we do
The key to business success is what your customers think, feel and do at every touchpoint. So we create end-to-end omnichannel content for conscious business growth through behavioural science centred Interaction Experience Architecture.
CONTENT
We produce high-quality to improve rankings, conversion, retention, engagement and advocacy:
- Content-led user experience design
- Copywriting for digital, print and broadcast in all formats and channels
- Editorial content for web/app, social, CRM and SEO
- Content strategy
- Content governance and workflow
- Content design
- Prompt engineering and gen-AI expertise
USER EXPERIENCE
Creating immersive, holistic and innovative through-the-line experiences:
- Insight, UX research and analytics
- MVT, AB and user-testing
- User-centered content, UX and UI design
- Accessibility
- Wireframing, IA, navigation and signposting
- Taxonomy and content modelling
- Customer journey mapping
- Optimised CMS and platform functionality
LEADERSHIP
Performance rests on good team management and operational excellence:
Building multi-discipline teams of circa 20 people
- Ways of working
- Content-led digital transformation
- Agency management
- Budget management
- Establishing cultural change
- Crisis comms lead
- Diversity and inclusion champion
- Ownership of KPIs and reporting
REDworks
The proof is in the portfolio
Aviva UK
Digital Content Lead
Leading a diverse team to manage the end-to-end publishing process for the website. Responsible for content creation and production, CMS management, digital transformation, content governance, social media, SEO, CRO, mentoring and leadership.
Nominee: Digital Impact Awards 2021 for Best Social Media Campaign on Existing Platform
Commended: Best Digital Response to Covid Crisis from a 2020 Kagool FTSE100 company census
The AA
Head of Content
Managed a team to deliver brand and digital transformation. Rolled out tone of voice, content strategy, governance and launched a content hub.
Winner: Ultimate Experience UK Award 2017
Winner: UXUK Awards 2018 Best Effect on Business Goals for report a breakdown digital
Vodafone UK
Senior Copywriter
Copy for Live Nation festival apps, Spotify, Netflix and Sky. Delivered digital transformation, 4G, iPhone launches and continuous improvement.
Winner: Website of The Year 2013 and 2014
London 2012
Communications
Managed sponsorship for Thames Water as a third tier partner for London 2012. Worked on press releases, internal comms, activation and competitions.
Subba-Cultcha
Music Journalist
Interviews with artists. Plus festival, gig and album reviews, including Violent Femmes, Kula Shaker, M8, Boxer Rebellion, Gold Panda and Beth Orton.
Who we are
With a passion for pens and prose, it was a natural progression for me to become a copywriter and start consultancy Red Clay Media (named after a Freddie Hubbard album) to pioneer leadership in experience engineering as an expert in all things content - from backend functionality to frontend discovery and everything in between.
I also ran an independent record label called Heathen (named after a David Bowie album) and I was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
During my career as a music journo, I interviewed Brett Anderson from Suede and Kasabian. I was a regular on BBC Radio Berkshire's The Demo Panel. And I appeared in AC/DC's Runaway Train video.
Outside of the work thing, I write novels, dance like a loon, drink like a fish, indulge in cultural activities and satisfy my wanderlust. I also got a highly commended for my drawing of a hedgehog at primary school (not inspired by any musical legends).
Clients
We've worked on digital, editorial and creative projects with:
REDcontact
We're social butterflies
Email
LinkedIn
Instagram
Twitter
Experiential content
Your product makes dreams come true
Create content that'll enrich your customer experience
Take your content marketing strategy to the next level. We'll showcase your product being put through its paces. Because real, unbiased people using it in extreme and exotic places does more than traditional marketing could ever do.
We'll vlog our journey in a documentary style, write blogs, reviews, listicles or guides, live stream or tweet events, collect sound snippets, create 360 tours, help get user-generated content and be your brand advocates. Get in touch to chat about crossing borders to give your content the edge.
Your ultimate travel companion
Everything you need in one place - coming soon
Gone are the days of fumbling to switch from app to app to translate, convert, book, plan and search on the fly. Caboodle is a new app by Red Clay, designed with the traveller in mind.
Make sure your health, safety and important documents are with you, secure and accessible by a trusted person. Create a travel journal and choose which posts to share on most social media platforms. And join the traveller community.
