What We Do
The key to business success is influencing what your customers think, feel and do at every touchpoint. We create end-to-end omnichannel content for conscious business growth through human-centred Interaction Experience Architecture.
Interaction Experience Architecture
Create high-quality content to improve search ranking, conversion, retention, engagement and advocacy through:
- Content-led user experience design
- Copywriting for digital, print and broadcast in all formats for all channels
- Editorial content for web, app, social media, CRM, SEO and GEO
- Content strategy
- Content governance and workflow
- Content design
- Prompt engineering, conversational design and gen-AI expertise
Experience strategy
We create immersive, holistic and innovative through-the-line experiences using:
- Insight, UX research and analytics
- MVT, AB and user-testing
- User-centered content, UX and UI design
- Wireframing, IA, navigation and signposting
- Taxonomy and content modelling
- Customer journey mapping
- Optimised CMS and platform functionality
Leadership
Performance rests on good team management and operational excellence with:
- Better ways of working
- Improved agency management
- Efficient budget management
- Establishing cultural change
- Leading on crisis comms
- Championing diversity and inclusion
- Ownership of KPIs and reporting
Ways of working with us
Choose the package that's best for you and your business
Freelance
For ad hoc briefs
£20.00
an hour (depending on brief)
Best for:
- SEO articles
- UX writing
- Email writing
- Social media content
- Content design
- Copywriting
- Content strategy
- Design
Recommended
Fractional
For transformation
£700.00
a day (depending on project)
Best for:
- Digital transformation
- Leadership
- Site redesign
- App development
- Operational processes
- Governements procedures
- Agency management
- Workforce transformation
- DEI strategy
Flexible
For filling skills gaps
£500.00
a day (depending on project)
Best for:
- In-house working in team
- Remotely in virtual team
- Hybrid (2 days max onsite*)
- Long term resource need
- Copywriter
- Content Designer
- Content Strategist
- Content Lead
* in East Hampshire, Surrey, Berkshire or London
REDworks
The proof is in the portfolio
Aviva UK
Digital Content Lead
Leading a diverse team to manage the end-to-end publishing process for the website. Responsible for content creation and production, CMS management, digital transformation, content governance, social media, SEO, CRO, mentoring and leadership.
Nominee: Digital Impact Awards 2021 for Best Social Media Campaign on Existing Platform
Commended: Best Digital Response to Covid Crisis from a 2020 Kagool FTSE100 company census
The AA
Head of Content
Managed a team to deliver brand and digital transformation. Rolled out tone of voice, content strategy, governance and launched a content hub.
Winner: Ultimate Experience UK Award 2017
Winner: UXUK Awards 2018 Best Effect on Business Goals for report a breakdown digital
Vodafone UK
Senior Copywriter
Copy for Live Nation festival apps, Spotify, Netflix and Sky. Delivered digital transformation, 4G, iPhone launches and continuous improvement.
Winner: Website of The Year 2013 and 2014
London 2012
Communications
Managed sponsorship for Thames Water as a third tier partner for London 2012. Worked on press releases, internal comms, activation and competitions.
Subba-Cultcha
Music Journalist
Interviewed artists. Plus festival, gig and album reviews, including Violent Femmes, Kula Shaker, M8, Boxer Rebellion, Gold Panda and Beth Orton.
Who we are
We're a team of freelancers and consultants who work as copywriters, strategists, designers and developers who come together to become a virtual fractional team to deliver tangible outcomes.
We're passionate about our discipline and how what we do makes people's lives not just easier but happier.
The origin story
With a passion for pens and prose, it was a natural progression for our founder, Helen, to become a copywriter and start consultancy Red Clay Media (named after a Freddie Hubbard album) to pioneer leadership in experience engineering as an expert in all things content - from backend functionality to frontend discovery and everything in between.
She worked as a content expert with FTSE100 companies in her 25-year career, spanning lots of different industries and sectors, rising from junior to leading multi-disciplined teams to deliver content from end-to-end. She's picked up awards for Website of the Year, Best Social Media Campaign (Digital Impact Awards), Best User Experience (UX Awards) and Top Digital Response to Covid of all FTSE100 Companies (Cagool).
Her experience is so vast and knowledge so deep, she wrote a book revolutionising content thinking, called I, No one.
She also ran an independent record label called Heathen (named after a David Bowie album) and she was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
During her career as a music journo, she interviewed Brett Anderson from Suede and Kasabian. I was a regular on BBC Radio Berkshire's The Demo Panel. And she appeared in AC/DC's Runaway Train video.
Outside of the work thing, she also writes fictional novels, dances like a loon, drinks like a fish, indulges in cultural activities and satisfies her wanderlust. She also got a highly commended for her drawing of a hedgehog at primary school but that was not inspired by any musical legends.
Clients
We've worked on digital, editorial and creative projects with:
REDcontact
We're social butterflies
Email
LinkedIn
Instagram
Experiential content
Your product makes dreams come true
Create content that'll enrich your customer experience
Take your content marketing strategy to the next level. We'll showcase your product being put through its paces. Because real, unbiased people using it in extreme and exotic places does more than traditional marketing could ever do.
We'll vlog our journey in a documentary style, write blogs, reviews, listicles or guides, live stream or tweet events, collect sound snippets, create 360 tours, help get user-generated content and be your brand advocates. Get in touch to chat about crossing borders to give your content the edge.
Your ultimate travel companion
Everything you need in one place - coming soon
Gone are the days of fumbling to switch from app to app to translate, convert, book, plan and search on the fly. Caboodle is a new app by Red Clay, designed with the traveller in mind.
Make sure your health, safety and important documents are with you, secure and accessible by a trusted person. Create a travel journal and choose which posts to share on most social media platforms. And join the traveller community.
