What we do
We create end-to-end immersive, holistic and innovative digital customer experiences - soup to nuts
The key to business success is what your customers think, feel and do at every touchpoint.
We're experts in customer-centric experience architecture (content and UX), design (UI) and engineering, from building teams, designing processes, devising strategies and delivering backend functionality and frontend microcopy as well as always-on editorial content for web and app for customers to discover and engage.
We're experts in scaling AI to create a behavioural engineering centre of excellence.
CONTENT
We produce high-quality omnichannel content for through-the-line experiences, which improve OES, NPS, CLV, SEO ranking, conversion, retention, engagement and advocacy:
- Content-led user experience
- Crafting copy for digital, print and broadcast
- Writing for all formats and channels
- Working with UX/UI, dev and product
- Mid-funnel editorial content for web/app, social and CRM
- SEO content and performance
- Content struction, navigation, signpost and IA
- Content strategy
- Content governance and workflow
- Content design
- Content gaps and opportunities
- Ideation
- Creative solutions from technical capability to campaigns
USER EXPERIENCE
Smashing business objectives, KPIs/OKRs and increasing ROI by saying the right thing, to the right people at the right time in the right way through the right channel using:
- Customer-centric digital strategy, inc. content and design
- Behavioural economics
- Insight, UX research and analytics
- MVT, AB and user testing
- User-centered content, UX and UI design
- Auditing
- Accessibility
- Wireframing
- Taxonomy and content modelling
- Customer journey mapping
- Optimised CMS and platform functionality
- Branding
- Agency management
INNOVATION
Pioneering business and customer change through customer-centric design thinking, assembling teams and overseeing delivery to meet business objectives and improve capability.
- Digital transformation strategy, development and delivery
- Leading technical teams, inc. DevOps and DigiOps
- Agile methodology
- Development and delivery of online tooling
- App development and management
- IoT development, delivery and management
- Generative AI
- CMS migration and management
- Requirements gathering
- Pitching and assessment
- SaaS and VA
- Headless capability
LEADERSHIP
Performance rests on good team management that leads from the bottom up - taking the team on a journey for higher performance and engagement. Plus, driving tangible business change.
- Building multi-discipline teams of circa 20 people
- New science-based tone of voice
- Content-led digital transformation
- RFI/RFP process
- Budget management
- Establishing culture change
- Implementing new processes
- Crisis comms lead
- Diversity and inclusion champion
- Ownership of KPIs and reporting
THOUGHT LEADER
Speaker, coach and mentor on all things behavioural sicence and holistic end-to-end experience engineering.
LOW RATES FOR SMALL AND MEDIUM ENTERPRISES, CHARITIES AND THE ARTS
REDwrites
Copywriting is our bread and butter
“Words are the most powerful drug used by mankind.” Rudyard Kipling
Sample: Music wherever you are
Copywriter: Be Bond. Be Gaga. Be Bolt. Don't be annoyed by that noisy kid.
Sample: Peace of mind with travel insurance
Copywriter: Your trip, sorted - in every sense
Sample: Award-winning network
Copywriter: Share life
Sample: Buy breakdown cover
Copywriter: Keep your show on the road
REDworks
The proof is in the portfolio
Aviva UK
Digital Content Lead
Leading a diverse team to manage the end-to-end publishing process for the website. Responsible for content creation and production, CMS management, digital transformation, content governance, social media, SEO, CRO, mentoring and leadership.
Nominee: Digital Impact Awards 2021 for Best Social Media Campaign on Existing Platform
Commended: Best Digital Response to Covid Crisis from a 2020 Kagool FTSE100 company census
The AA
Head of Content
Managed a team to deliver brand and digital transformation. Rolled out tone of voice, content strategy, governance and launched a content hub.
Winner: Ultimate Experience UK Award 2017
Winner: UXUK Awards 2018 Best Effect on Business Goals for report a breakdown digital
Vodafone UK
Senior Copywriter
Copy for Live Nation festival apps, Spotify, Netflix and Sky. Delivered digital transformation, 4G, iPhone launches and continuous improvement.
Winner: Website of The Year 2013 and 2014
London 2012
Communications
Managed sponsorship for Thames Water as a third tier partner for London 2012. Worked on press releases, internal comms, activation and competitions.
Subba-Cultcha
Music Journalist
Interviews with artists. Plus festival, gig and album reviews, including Violent Femmes, Kula Shaker, M8, Boxer Rebellion, Gold Panda and Beth Orton.
Who we are
With a passion for pens and prose, it was a natural progression for me to become a copywriter and start consultancy Red Clay Media (named after a Freddie Hubbard album) to pioneer leadership in experience engineering as an expert in all things content - from backend functionality to frontend discovery and everything in between.
I also ran an independent record label called Heathen (named after a David Bowie album) and I was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
During my career as a music journo, I interviewed Brett Anderson from Suede and Kasabian. I was a regular on BBC Radio Berkshire's The Demo Panel. And I appeared in AC/DC's Runaway Train video.
Outside of the work thing, I write novels, dance like a loon, drink like a fish, indulge in cultural activities and satisfy my wanderlust. I also got a highly commended for my drawing of a hedgehog at primary school (not inspired by any musical legends).
Clients
We've worked on digital, editorial and creative projects with:
REDcontact
We're social butterflies
Email
LinkedIn
Instagram
Twitter
REDwalks
we're like travelling minstrels
We create influencer content
By telling immersive and inspirational stories from around the world
We travel to far flung places to bring the best stories, tips and adventures, while taking our audience and your customers on the journey with us - promoting your product along the way.
People buy experiences. Appeal to your customers' aspirations with compelling, emotional and interactive content that brings your brand to life.
Your product makes dreams come true
Create content that'll enrich your customer experience
Take your content marketing strategy to the next level. We'll showcase your product being put through its paces. Because real, unbiased people using it in extreme and exotic places does more than traditional marketing could ever do.
By joining us as we explore the UK's most eccentric customs, life after holiday season or landmarks after dark, you'll increase engagement, reach, visibility and trust.
Need content?
The world's your oyster
We're qualified journalists, experienced producers and seasoned travellers with expertise in history, culture, politics, music, art, food, philosophy, the natural world and social issues.
We'll vlog our journey in a documentary style, write blogs, reviews, listicles or guides, live stream or tweet events, collect sound snippets, create 360 tours, help get user-generated content and be your brand advocates. Get in touch to chat about crossing borders to give your content the edge.
REDwalks travel blog
Alternative, honest and pragmatic travel for grown-ups
Travel isn't just for gap year kids, adrenaline junkies, hippies and landmark chasers. It's also for people with jobs and sensibilities with a zest for life and learning, like us.
Get an alternative perspective on travel. Find advice and stories from what to do to in-depth cultural analysis from people with a passion for history, the arts, politics and silliness redwalks.blogspot.com.
Your ultimate travel companion
Everything you need in one place - coming soon
Gone are the days of fumbling to switch from app to app to translate, convert, book, plan and search on the fly. Caboodle is a new app by Red Clay, designed with the traveller in mind.
Make sure your health, safety and important documents are with you, secure and accessible by a trusted person. Create a travel journal and choose which posts to share on most social media platforms. And join the traveller community.
