Your customers interact with words
Your skills, expensive tech or pretty logos won't grow your business; beautifully crafted words will.
They are the bricks that build meaningful brand experiences, turning prospects into referrals.
And we're the master architects who bridge digital and marketing, brick by brick, creating seamless and efficient journeys for you and your audience,
From copy maintenance on your website or social accounts, for quick results, to designing and building your whole digital estate, all under one roof.
Your investment works harder and goes further with content-led optimisation and design.
Copywriting and content design
Builder essentials
Content design is the layout, fittings and decor of your digital estate. And copywriting puts your audience inside. High-quality content turns passers-by into guests and housemates by making sure they:
- Find you.
- Buy from you.
- Stay loyal.
We craft every word your customers see with:
- Storytelling for digital, print and broadcast in all formats for all channels.
- Editorial content for web, app, social media, emails and blogs.
- SEO and UX writing.
Content strategy
Engineering
The bricks-and-mortar of audience interaction. We lay foundations, build structures and design the functionality needed with:
- Audience building on web, app, email and social.
- Copy recommendations for web and app journeys.
- Content governance and branding.
- End-to-end content mapping linking activity with solutions.
We bridge brand, marketing and user experience to lead audiences to positive outcomes by:
- Auditing content.
- Optimising and repurposing what's needed.
- Content calendar.
- Messaging and tone of voice.
Content studio
Architecture
A build is only as good as its neighbourhood. Infrastructure needs careful planning, engineering and launching to make sure it's fit-for-purpose with content-led:
- Tech stack for better interactions
- Web design and functionality
- Backend and frontend development
We specialise in content production and workflow for scalable and efficient solutions, so content is:
- Compliant with the law and regulations.
- Stored, accessible and labelled.
- Approved quickly and smoothly.
- Correctly coded, formatted, built and published.
Upgrade your business today
Our flexible packages suit all budgets and needs
Red Earth
Content builder essentials
£150
an hour (+VAT)
For your ad-hoc copywriting needs on web, app, social media, blogs, SEO and emails.
Recommended
Red Bricks
Content engineering
£1,000
a day (+VAT)
Get content strategy and content-led production for digital and marketing.
Red Rubies
Content architecture
£7,000
a month (+VAT)
For on-going support, get Red Earth and Bricks for 5 business days a month (40 hours).
Book a consultation
Meet our founder via Google Meet for a free, no obligation consultation.
Need content expertise?
OnlineA 30-minute face-to-face consultation could bring your business, professional event or team to life by giving it a content spin. So book time with our founder to talk about: 1. Delivering digital and marketing content that makes your bank balance sing. 2. Speaking, training or contributing to your event, business or publication with fresh thinking on content-led digital experiences, Interaction Thinking and commercial linguistics.
Select date and timeEvent time zone:Europe/London GMT+00:00
Who we are
We're a full-suite integrated content agency, offering copywriting and content strategy for all audiences, all channels, all formats across your marketing and digital estate. Plus, we offer content operations and content-led design and delivery - from engineering to engagement - in our studio.
We're passionate about our discipline and how what we do makes people's lives not just easier but happier.
Our founder
With a passion for pens and prose our founder, Helen, became a copywriter and started consultancy Red Clay (named after a Freddie Hubbard album) to pioneer leadership in content-led experience engineering.
From nipper to skipper over a 25-year career, spanning different industries, she leads multi-disciplined teams to deliver content from end-to-end. Her experience and knowledge led her to write a book revolutionising Interaction Thinking, called I, No one.
She also ran an independent record label called Heathen (named after a David Bowie album) and she was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
Let's break ground
Get in touch
