For those who follow me on Twitter (@RCMtalks), you'll know that the Trumpster is a staple to my wrath and derision. However, he's unconscious demonic behaviour has a halo effect.
You don't have to genius to figure out that the leader of the free world is far from one. His total incompetence, despotism and populist rhetoric have caused a seismic rift in the divided the States of America. But in every time of oppression, comes a counterculture ready to set a fire under our arses.
1. Journalism
Trump has a hard-on for the mainstream media. He's like a Poundland Cesar, wanted cheers from adoring crowds and fainting women wherever he goes. Like a spoilt child, he can't take criticism, so he deals with it like any spoilt toddler would, by calling everyone a liar and bullying them into shutting up.
Fake news has caused all news agencies and social media platforms to look at how they report. We've had decades of propaganda and political conspiracies, that ironically, his fake news insult has become a catalyst for journalists to stop being lazy and fact-check what they report.
2. Copywriting
For a man with a reading and linguistic age of 4, he doesn't half waffle on. Most of the time, I have no idea what he's on about. He talks for hours without actually saying anything.
Copywriters have been banging on about this forever. Be clear, concise and say what you mean. Substantiate what you say and say what you mean. His nonsense has shone a light on this, so hopefully business and politicians will start looking inwards to stop doing this themselves.
3. Social media
Twitter has its faults. It's become a place where people shout at each other for having a differing opinion. It's like the terraces at The Den in the 70s, but less contained. And, if you're not careful, can be an echo chamber. But I see it as a place to exchange ideas. Not like the Yorkshire Tea corker, but proper ideas.
I found out more about our EU membership from Twitter in the 19 months after the referendum than I did from all of BBC's Question Times, the press and any campaign. Trump's addiction to the platform has built communities, increased character count and helped give Buzzfeed a shit-tonne of filler content.
4. Branding
Trump's money sickness, misogyny, white supremacy, disabled mockery, lies, fraud and Russian collusion has given rise to the anti-progressive, anti-intellectual masses, who for some reason are bought into his brand.
His dealings are provoking documentaries like these, which are bringing to light how backwards America is with 77 million people not having access to safe drinking water, draconian justice systems and 6,000 gun incidents so far this year. Feels like the end of Babylon.
His corruption and the public's hostility (or perhaps disbelief he's actually president) of him has thrown the spotlight on corporate and government corruption. However, he seems to endure, his supporters are staunched and defend him regardless of what he says and does. He's illustrated the power of the brand and it's fragility.
5. Unity
This is my favourite. No matter how he tries to divide us, we stand together. His spectacular fail on the Korean peninsula meant he was out-played by Kim Jong-un and push tighter relations between two border enemies. The Women's March gave us the strength to form #MeToo, blowing the door on sexual harassment and exploitation, and gender equality wide open.
The plight of Muslims, instability of the Middle East and chronic Islamaphobia by the media is starting to feel like the new Vietnam. And people on the other side of the fence are starting to see why black lives matter.
